The ad, which has just aired for the first time in the US, shows Microsoft founder Bill Gates and comedian Jerry Seinfeld trying to “reconnect with real people” by moving in with a “normal” family.
It features Gates doing the robot dance and reading bedtime stories while Seinfeld - who was paid $US10 million for his part in the campaign - becomes embroiled in family politics.
The ad has been interpreted as a metaphor for what Microsoft is trying to achieve with the campaign. Whereas Apple’s “I’m a Mac” ads have been interpreted as an elitist Mac user bashing an ordinary PC user, the Microsoft ad positions the company as connecting with ordinary people…
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