Microsoft slashed the price on its Windows Vista operating system in China by more than half, in a bid to lure buyers away from pirated versions of the software. From Aug. 1, Microsoft cut its retail price for the Vista Home Basic package to CNY499 ($66) from CNY1,521, and for the Vista Home Premium package to CNY899 from CNY1802, the company said in a statement. The reduction will allow more household customers “to enjoy the legal version of Windows Vista,” Microsoft said.
The price cut is the latest tactic by Microsoft in its efforts to spread legitimate products in the China market, which is a hotbed for software piracy. A study by research firm International Data Corp. estimated that 82% of software used in China in 2006 was pirated, down from 86% in 2005. In early 2006, China started requiring computer makers to install at the factory legitimate copies of operating-system software, quickly leading to increased sales of legitimate software.
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